Credit card providers are increasingly targeting consumers seeking to regain control of their personal debt, it has been claimed.
Research by price comparison website MoneyExpert.com shows 72.5 per cent of credit cards offer deals such as zero per cent charges on balance transfers for a set period of time.
Sean Gardner, chief executive of MoneyExpert.com, said: "Card firms are concentrating on the balance transfer market as a way of building new business with more generous offers for those who want to get their debts under control."
Research by the website recently found as many as 3.4 million people who owe money are "very concerned" about staying in control of their borrowing.
For those struggling with problem debt, one solution is an individual voluntary arrangement (IVA), which freezes the interest charged on the outstanding amount.
IVAs allow the debtor to repay an affordable monthly sum for a set period of time, after which any remaining debt is written off.