Going on holiday still remains a priority for people during the recession, despite the financial struggles that many face, it has been claimed.
Research from Tesco Personal Finance has revealed that more than half of Britons (54 per cent) intend on taking a holiday this year, while 29 per cent are planning on taking two or more overseas breaks.
"It’s great to see that holidaymakers are pulling out the stops to get value for money and making sacrifices to ensure they get their two weeks in the sun. But they’re still missing a trick with their holiday spending money," commented a Tesco Travel Money spokesperson.
The research showed that people in the Midlands are most likely to hunt down a bargain, while Londoners are the most keen to splash out on their breaks.
It also revealed that people are making provisions to cut down the overall cost of their holidays, as 54 per cent are reducing the amount they spend on food and drink while 43 per cent are buying fewer gifts and duty-free goods.
Last month, AA Route Planner suggested people were opting to holiday at home this year after experiencing an increase in traffic to its website.